With colorful personality and cutting edge style, the ultra thin Sony Ericsson W380a is a stunning example of an outstanding mobile multimedia communication device. The cell phone is available in an attractive electric purple or magnetic grey but what makes this unit really stand out is its svelte, flip design and lightweight body.

The entire unit weighs 3.5 ounces. Its seemingly insubstantial weight is deceptive considering all of the features built into the mobile phone. The Sony Ericsson W380a has 14 MB Phone Memory and Memory Stick Micro (M2) support. The system works with Access NetFront Web Browser.

Bluetooth technology secures wireless connectivity for transferring items to other Bluetooth products up to a range of 10 meters. The cell phone is capable of connecting a computer to the Web using the integrated modem. The system also boasts mass USB support and USB connection.

Users can keep phone contacts, calendar and organizer information aligned with corresponding information in compatible computers. There are many organizational tools integrated into the W380a as well. These include digital notes, task manager, alarm clock, calendar and calculator.

Messaging is quick and simple using multimedia messaging services (MMS) and short messaging services (SMS). Predictive text input allows users to make lighting-fast entries. The unit also has a sound recorder for quick voice message clips and email support.

Music features include Bluetooth stereo, PlayNow, Mega Bass, TrackID and Walkman player. The cell phone allows users to choose clips from their favorite songs as ring tones for added personalization. The W380a features a convenient radio so users have access to their favorite stations.

Fun features include 3D games, Java for applications and games and video viewing. The cell phone also has a 1.3 mega-pixel camera with digital zoom. Users can quickly transfer photographs from the mobile phone to the Internet using picture blogging.

With colorful personality, ultra-thin form and many features, the Sony Ericsson W380a is a fashionable choice for cell phone users in the know.